Maison
Editorial fashion house on warm paper. Instrument Serif at scale, Instrument Sans for reading, DM Mono for the small print. Fashion on the outside, technology underneath.
A sun about to rise over a line. The time to come. Stroke scales with size: 0.75 large, 1.5 at icon size. Never filled.
- Ivory#F1EEE8
- Linen#E7E3DB
- Stone#857F75
- Ink#131211
- Clay#A8492C
from day one.
Display is Instrument Serif, always weight 400, tracking −0.03em, leading 0.92, italics for the emphasised phrase.
Body is Instrument Sans at 16–22px, leading 1.4–1.55. Labels are DM Mono 11px, uppercase, tracking 0.14em.
Label — Agent-native · Est. 2026 · Fig. 01- Lines rise out of a clipped box. 1.1s, cubic-bezier(0.16, 1, 0.3, 1).
- Ivory curtain lifts once per session. Hero starts as the curtain leaves.
- Manifesto words darken as the paragraph scrolls through the viewport.
- Over the ventures list, an abstract plate follows the cursor.
- Constant faint film grain. Nothing bounces, nothing glows.
Atelier
Swiss and architectural. One expanded grotesk at every size, concrete and black, a visible grid. No serif, no softness. The studio as a building.
Three bars, each taller than the last. What comes next. Also the three strokes of an M. Solid fill, never outlined, never rotated.
ROWMorrow
- Paper#F4F3EF
- Concrete#E9E8E3
- Graphite#6E6E6A
- Black#0E0E0E
- Signal#E3401C
from day one.
Display is Archivo, weight 600, width 125%, uppercase, tracking −0.045em, leading 0.86. Emphasis switches to width 62% instead of italics.
Body is Archivo at normal width, 16–22px. Labels are JetBrains Mono 11px, uppercase, tracking 0.08em.
Label — Agent-native · Est. 2026 · 01 / 07- Hard cuts. Opacity 0 → 1 in one frame, staggered 50ms.
- Type slides up inside clipped boxes, 0.7s, cubic-bezier(0.85, 0, 0.15, 1).
- Grid lines draw in on load. The curtain leaves in 0.55s.
- Rows invert to black on hover. Ventures expand to show a plate.
- One signal-red square marks what is live. Nothing else is coloured.